Pro-Tek™ takes the privacy of its customers seriously. This policy explains what information we collect, how we use it, and how you can control it.
We operate under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We may update this policy from time to time, check this page occasionally to stay informed of any changes.
What we collect
When you use this website or place an order, we may collect:
How We Use Your Information
We use your information to:
Third-Party Analytics and Advertising: We use third-party services, including Google Analytics and Google Ads, to help us understand website traffic and deliver relevant advertising. For full details on how Google collects and uses data when you use our website, please review their privacy and safety policy here: https://business.safety.google/privacy/
We also use the Facebook (Meta) Pixel and Microsoft Bing Ads to understand how users interact with our site so we can measure the effectiveness of our marketing campaigns and show you relevant advertisements across different platforms. We utilize Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services.
Who We Share Your Data With
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. However, to operate our business and fulfil your orders, we securely share necessary data with trusted third-party service providers, including:
- Payment processors: To securely handle your transactions.
- Shipping and delivery couriers: To deliver your orders to your chosen address.
- Customer service providers: Such as Tawk.to, to facilitate our live chat support.
- Website hosting and security providers: Such as Cloudflare and Wordfence, to keep our website safe and stable.
- Analytics and marketing partners: Such as Google, Microsoft, and Facebook, to help us measure and improve our services.
Data Retention
We only keep your personal information for as long as necessary to fulfil the purposes we collected it for. Typically, we retain order and financial information for up to seven years to comply with UK tax and accounting laws. If you have registered for an account, we will hold your data for as long as your account remains active. Analytics and cookie data are retained in accordance with the policies of the respective third-party providers.
Security
We have physical, electronic and administrative procedures in place to protect the information we hold. No data transmission over the internet is completely secure, but we take reasonable steps to protect your information.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your information
Under the UK GDPR, you have the right to:
- Request a copy of the personal data we hold about you (a subject access request — free of charge)
- Ask us to correct any inaccurate information
- Ask us to delete your personal data
- Ask us to stop using your data for direct marketing at any time.
- Withdraw consent for marketing communications or non-essential cookies at any time.
To exercise any of these rights, email us at info@protekflooring.co.uk or write to us at: Pro Tek Flooring LTD, 66C Purley Way, Croydon, CR0 3JP.
If you are unhappy with how we have handled your data, you also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.
Cookies
A cookie is a small file stored on your device when you visit a website. Cookies help us understand how our site is used and improve your experience. We use traffic log cookies for statistical analysis, this data is anonymised and not linked to individual users.
You can set your browser to decline cookies. Doing so may limit some functionality on this website. The table of cookies we collect is shown below the policy.
List of cookies we collect
The following lists detail the cookies used on our website, categorised by their primary purpose.
1. Strictly Necessary & Essential Cookies
These cookies are essential for the website to function properly, ensuring basic features like security, network management, and shopping cart functionality. The website cannot function properly without these cookies.
__cfblb- Provider: Cloudflare
- Purpose: Used to balance traffic across multiple servers to optimise website performance and ensure stability.
PHPSESSID- Provider: PHP
- Purpose: An essential session cookie used to preserve the user’s session state across different page requests on the website.
wfwaf-authcookie-[hash]- Provider: Wordfence
- Purpose: A security cookie used by the Wordfence firewall to authenticate logged-in users and administrators, allowing them to bypass certain firewall checks.
woocommerce_cart_hash&woocommerce_items_in_cart- Provider: WooCommerce
- Purpose: These cookies are crucial for the online shop. They help WooCommerce determine when cart data changes and keep track of the items you have placed in your shopping cart.
wp_woocommerce_session-[hash]- Provider: WooCommerce
- Purpose: Contains a unique code for each customer so that it knows where to find the cart data in the database for that specific customer.
wordpress_logged_in-[hash]- Provider: WordPress
- Purpose: Used to verify a user’s identity once they have logged in, allowing access to secure account areas.
wp-settings-1&wp-settings-time-1- Provider: WordPress
- Purpose: Used to customise your view of the admin interface, and possibly also the main site interface, if you are a logged-in user.
2. Analytics & Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
_ga&_ga_[hash](e.g.,_ga_FWHMM0WSBN)- Provider: Google Analytics
- Purpose: Used to distinguish users and track their behaviour across the site to generate statistical data on how the visitor uses the website.
_gcl_au- Provider: Google AdSense / Google Tag Manager
- Purpose: Used to track conversion rates and user interactions with advertisements.
_fbp- Provider: Facebook
- Purpose: Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.
_uetvid- Provider: Microsoft Bing Ads
- Purpose: Used to track visitors across multiple websites, in order to present relevant advertisements based on the visitor’s preferences and track advertising campaign performance.
_clck- Provider: Microsoft Clarity
- Purpose: Persists the Microsoft Clarity User ID and preferences, unique to that site, on the browser. This helps track user behaviour and interactions for analytics reporting.
tk_ai- Provider: Automattic / Jetpack
- Purpose: Stores a randomly-generated anonymous ID used for internal analytics and tracking user behaviour related to WooCommerce and Jetpack features.
sbjs_current,sbjs_current_add,sbjs_first,sbjs_first_add,sbjs_migrations,sbjs_session,sbjs_udata- Provider: Sourcebuster JS
- Purpose: A suite of web analytics cookies used to identify the source of a visitor’s traffic (e.g., from a search engine, a referring site, or a direct visit) and track their journey through the website.
3. Functional & Tracking Cookies
These cookies enable the website to provide enhanced functionality and personalisation, or track specific user interactions.
_wpfuuid- Provider: WPForms
- Purpose: Used to track user interactions with forms on the website, often to prevent duplicate submissions or to connect form entries to a specific user session.
ur_fa_tracking_id- Provider: User Registration / Forms
- Purpose: Used to support tracking form analytics and user interactions with registration forms on the website.
TawkConnectionTime&twk_uuid_[hash]- Provider: Tawk.to
- Purpose: Used by the live chat widget to manage user sessions, remember users across different pages, and facilitate the chat functionality so conversations are not lost as you navigate the site.
iop_webp_support- Provider: Image Optimisation Plugin
- Purpose: Used to determine if the visitor’s browser supports the WebP image format, allowing the server to deliver appropriately formatted and optimised images to improve loading times.